CELTIC NORTH · INSIGHTS
Practical thinking.
Useful systems.
Business architecture, websites, AI and automation. Field notes to help you make better decisions and build a business that works.
BUSINESS · DIGITAL · AI · AUTOMATION
01 · BUSINESS ARCHITECTURE
Start with the business,
not the software.
Before choosing a platform, write down the problem, who experiences it and what a better outcome would look like.
Map the current workflow and identify where information gets lost or work is repeated. Then decide whether the next step is a clearer process, better training, a connection between existing tools or new software.
Read the full field note: Start with the business, not the software →
THE TAKEAWAY
Technology is easier to evaluate when the job is clear.
02 · AI & AUTOMATION
Five questions
before you automate.
Start with one repeatable workflow and a clear owner. A few useful questions can save a lot of unnecessary complexity.
01
What triggers the work?
Define the event that starts the process.
02
What information does it need?
Make sure the right details are available.
03
Where does a person decide?
Identify the points that need human judgment.
04
What happens if it fails?
Give exceptions a clear owner and next step.
05
How will you know it works?
Choose a result you can check and review.
Document the manual process first, test the exceptions and review the result. Automate a process you understand.
03 · WEBSITES & DIGITAL
Give each page
one clear next step.
A useful business website helps a visitor understand the offer and decide what to do next.
Start with the audience, their question and the action the page should support. Keep headings specific, explain the outcome and make the next step visible.
BEFORE YOU LAUNCH
Test on a phone. Check every link. Follow the inquiry path from beginning to end.
EXPLORE THE APPROACH
Put the thinking into practice.
Need help implementing?
Explore business architecture, website, AI and systems services.
Explore our servicesWant to learn the frameworks?
Explore the Academy and register interest in practical learning.
Explore the Academy